1. East Tennessee State University
  2. Program
  3. Bachelors
  4. BBA in Marketing (Integrated Marketing Communications Concentration)

BBA in Marketing (Integrated Marketing Communications Concentration)

4 Years On Campus Bachelors Program

East Tennessee State University

Program Overview

The Bachelor of Business Administration (B.B.A) in Marketing focuses on creating and managing customers. It deals with the strategies and business processes involved in researching markets, deciding which markets to pursue, identifying what unique value to provide, and assembling the products, services, people, and partner firms needed to build, communicate and deliver that value. Programs are designed to equip students with conceptual foundations and practical skills necessary for entry-level positions in both private and public-sector organizations.

Program Key Stats




92 %

Eligibility Criteria

2.8
37
83

1020
5.5
61

Additional Information & Requirements

Transcripts from the previously attended schools, High schools transcripts, English language profeciency test scores (minimum score of 61 for TOEFL and 5.5 for IELTS), SAT and ACT test scores

Career Options

  • Account manager
  • Advertising manager
  • Brand manager
  • Copywriter

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