BBA in Marketing

4 Years On Campus Bachelors Program

Eastern Michigan University

Program Overview

The Bachelor of Business Administration in Marketing offers career preparation in sports marketing, advertising, and sales promotion, international business, marketing research, purchasing, and materials management, retailing, marketing channels, and sales and sales management. Students may select any nine-hour combination of eligible marketing electives, but they are encouraged to focus on their anticipated career path.

Program Key Stats

$29600 (Annual Fee)



73 %

Eligibility Criteria

2.8
37
83

1084
6
61

Additional Information & Requirements

Career Options

  • Account manager
  • Advertising manager
  • Brand manager
  • Copywriter

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