B.S. in Marketing

4 Years On Campus Bachelors Program

Fordham University

Program Overview

The B.S. in Marketing at Fordham University is designed for students who are passionate about understanding consumer behavior and developing innovative marketing strategies. This program combines theoretical knowledge with practical experience, preparing students for a dynamic career in the ever-evolving marketing landscape.

Curriculum Structure

In the first year, students will lay a solid foundation in marketing principles through courses like "Introduction to Marketing" and "Principles of Microeconomics." These classes introduce key concepts such as market research, consumer behavior, and the economic factors that influence marketing decisions.

During the second year, students delve deeper into the field with courses such as "Consumer Behavior" and "Marketing Research." Here, they will explore the psychological aspects of consumer decision-making and learn how to gather and analyze data to inform marketing strategies, equipping them with essential skills for real-world applications.

In the third year, students focus on strategic marketing and digital marketing through courses like "Integrated Marketing Communications" and "Digital Marketing." This stage emphasizes the importance of creating cohesive marketing campaigns and leveraging digital platforms to reach target audiences effectively.

In the final year, students will engage in advanced topics such as "Brand Management" and "Global Marketing." These courses challenge students to think critically about brand positioning and the complexities of marketing in a global context, preparing them for leadership roles in the industry.

Focus Areas: Digital Marketing, Consumer Behavior, Brand Management, Marketing Research

Learning Outcomes: Develop strategic marketing plans, analyze consumer behavior, utilize digital marketing tools, and understand global marketing dynamics.

Professional Alignment (Accreditation): The program is accredited by the Association to Advance Collegiate Schools of Business (AACSB), ensuring a high standard of education and relevance in the business world.

Reputation (Employability Rankings): Fordham University consistently ranks highly in employability, with recent statistics showing that 90% of graduates secure employment within six months of graduation, according to QS Graduate Employability Rankings.

Experiential Learning (Research, Projects, Internships etc.)

At Fordham University, the B.S. in Marketing program is designed to provide students with a rich blend of theoretical knowledge and practical skills that are essential for success in today’s dynamic marketing landscape. Students engage in hands-on experiences that prepare them for real-world challenges, utilizing state-of-the-art facilities and tools that enhance their learning journey. The program emphasizes experiential learning through various opportunities, including internships, group projects, and access to advanced digital tools.

Here are some key components of the experiential learning opportunities available to marketing students at Fordham:

- Internships: Students have access to a robust internship program, allowing them to gain valuable work experience with leading companies in New York City and beyond. This real-world exposure is crucial for building a professional network and enhancing employability.

- Group Projects: Collaborative projects are a core part of the curriculum, encouraging students to work in teams to solve marketing challenges, develop campaigns, and present their findings, simulating a professional marketing environment.

- Digital Tools: Students utilize industry-standard software such as Google Analytics, HubSpot, and Adobe Creative Suite, equipping them with the technical skills needed in modern marketing roles.

- Field Trips: The program includes field trips to major marketing firms and agencies, providing students with insights into industry practices and trends while allowing them to connect with professionals in the field.

- Research Laboratories: Access to dedicated research facilities enables students to conduct market research and analyze consumer behavior, fostering a deeper understanding of marketing strategies.

- Libraries and Resources: Fordham’s libraries offer extensive resources, including databases and journals specific to marketing, ensuring students have access to the latest research and industry insights.

- Institutes and Centers: The university hosts various institutes, such as the Center for Positive Marketing, which focuses on innovative marketing practices and provides students with opportunities to engage in cutting-edge research.

Progression & Future Opportunities

Choosing to pursue a B.S. in Marketing at Fordham University opens the door to a wealth of opportunities and a promising career path. Graduates from this program often find themselves in dynamic roles such as Marketing Manager, Brand Strategist, Digital Marketing Specialist, and Market Research Analyst. The skills and knowledge gained here not only prepare you for immediate employment but also set the stage for long-term career success:

- University Services: Fordham offers robust career services, including personalized career counseling, resume workshops, and networking events with industry professionals. The Career Services Office also hosts job fairs and provides access to exclusive internship opportunities.

- Employment Stats and Salary Figures: According to recent data, over 90% of Fordham graduates secure employment within six months of graduation, with starting salaries averaging around $60,000, depending on the role and industry.

- University–Industry Partnerships: Fordham has established strong partnerships with leading companies in the marketing sector, such as Ogilvy, Google, and Unilever, providing students with unique internship and job placement opportunities.

- Long-term Accreditation Value: The BA in Marketing is accredited by the Association to Advance Collegiate Schools of Business (AACSB), a distinction held by only 5% of business schools worldwide, ensuring that your degree holds significant value in the job market.

- Graduation Outcomes: Alumni from the program have gone on to work for top firms and have reported high levels of job satisfaction, often advancing to leadership positions within a few years of graduation.

Further Academic Progression: After completing your B.S. in Marketing, you have the option to further enhance your expertise by pursuing a Master’s degree in Marketing or an MBA with a concentration in Marketing. Fordham also offers specialized graduate programs that can deepen your knowledge in areas such as digital marketing, analytics, or brand management, allowing you to stay ahead in this ever-evolving field.