1. George Washington University
  2. Program
  3. Bachelors
  4. BSc in Business Administration in Marketing

BSc in Business Administration in Marketing

4 Years On Campus Bachelors Program

George Washington University

Program Overview

The BBA with a concentration in Marketing provides undergraduate students with the analytical and technical tools, as well as a strong conceptual framework, that are necessities in understanding consumer and organizational buying behavior and strategic marketing processes. These processes include market research, segmentation, targeting, positioning, integrated marketing communications, and relationship building.

Program Key Stats

$56845 (Annual cost)



40 %

Eligibility Criteria

3.2
33
80

1395
6.5
90

Additional Information & Requirements

High school transcripts, two letters of recommendation and a GPA of 3.83. If GPA is at or below the school average of 3.83, you'll need a higher SAT or ACT score to compensate. A minimum score of 90 on the TOEFL; OR. A minimum score of 6.5 on the IELTS; OR. A minimum score of 61 on the PTE Academic.

Career Options

  • Marketing head
  • journalists
  • not-for- profits or NGOs positions
  • government and policy positions
  • cultural institutions head

Book Free Session with Our Admission Experts

Admission Experts

Embark on your educational journey with confidence! Our team of admission experts is here to guide you through the process. Book a free session now to receive personalized advice, assistance with applications, and insights into your dream school. Whether you're applying to college, graduate school, or specialized programs, we're here to help you succeed.