BSc in Business Administration Marketing Strategy and Analytics Concentration

4 Years On Campus Bachelors Program

George Washington University

Program Overview

The BBA with a concentration in Marketing provides undergraduate students with the analytical and technical tools, as well as a strong conceptual framework, that are necessities in understanding consumer and organizational buying behavior and strategic marketing processes. These processes include market research, segmentation, targeting, positioning, integrated marketing communications, and relationship building.

Program Key Stats

$67 420
$67 420
$ 80

Jan Intake : 1st Oct (RD) , 1st Nov (EA / ED)Jan Intake : 20th Oct


40 %

Eligibility Criteria

AAB - AAA
3 - 3.5
36 - 40
85 - 90

1350 - 1500
31 - 34
6.5
90

Additional Information & Requirements

Career Options

  • Marketing head
  • journalists
  • not-for- profits or NGOs positions
  • government and policy positions
  • cultural institutions head

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