BA or BS Marketing in Advanced Marketing Analytics

4 Years On Campus Bachelors Program

Illinois State University

Program Overview

The Marketing faculty have designed the Advanced Marketing Analytics (AMA) sequence to allow Marketing majors to concentrate their coursework in preparation for marketing roles that may require more analytical rigor which has become prevalent. The use of analytics is expected to grow rapidly. Students complete three required courses in Business Analytics or Business Intelligence and Introduction to Marketing Analytics and Advanced Marketing Analytics. Students also complete three electives in areas such as Brand Management & Analytics, Sales Forecasting, and others.

Program Key Stats

$27,751 (Annual cost)
$ 50
Sept Intake : 1st Nov


89 %
No
No

Eligibility Criteria

2.8
30
85

1160
6.5
79

Additional Information & Requirements

Career Options

  • Advertising Account Executive
  • Market Research Interviewer
  • Market Research Analyst
  • Management Trainee
  • Media Time Sales Representative
  • Consumer Affairs Director
  • Direct Mail Specialist
  • Consultant

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