BA or BS Marketing in Integrated Marketing Communication

4 Years On Campus Bachelors Program

Illinois State University

Program Overview

The Integrated Marketing Communication sequence allows students to focus on the coordination of all aspects of marketing communication such as advertising, sales promotion, public relations, and direct marketing, in an effort to provide a consistent message to consumers. Students complete three required courses in marketing and two required and three elective courses in integrated marketing communication.

Program Key Stats

$27,751 (Annual cost)
$ 50
Aug Intake : 1st Nov


89 %
No
No

Eligibility Criteria

2.8
30
85

1160
6.5
79

Additional Information & Requirements

Career Options

  • Advertising Account Executive
  • Market Research Interviewer
  • Market Research Analyst
  • Management Trainee
  • Media Time Sales Representative
  • Consumer Affairs Director
  • Direct Mail Specialist
  • Consultant
  • Circulation Manager

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