1. James Madison University
  2. Program
  3. Bachelors
  4. BBA Marketing

BBA Marketing

4 Years On Campus Bachelors Program

James Madison University

Program Overview

The marketing department's mission is to develop highly successful marketing professionals who deliver exceptional value to their customers, employers and communities and to advance the practice of marketing through academic and professional engagement. The marketing curriculum focuses on traditional and online marketing skills needed in various business settings and industries. The curriculum seeks to develop competence in five areas: factual and conceptual knowledge, problem solving skills, communication skills, experiential learning, and use of information technology.

Program Key Stats

$33200 (Annual cost)



76 %

Eligibility Criteria

2.8
27
60

1140
6.5
80

Additional Information & Requirements

Official High School Transcript, Minimal 2.7 GPA (Grade Point Average) - equivalent to 80% or a 'B-' average, Extracurricular Activities and Awards/recognitions, Letter of Recommendation, Personal Statement, Secondary School Report, Test scores: ACT, SAT, IELTS, TOEFL

Career Options

  • Marketing Manager
  • Project Manager
  • Human Resources Generalist or Specialist
  • Management Consultant
  • Business Analyst
  • Operations or Logistics Manager
  • Supply Chain Analyst
  • Labor Relations Specialist
  • Small Business Owner/Manager

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