Bachelor of Science in Business and Economics in Marketing

At Lehigh University, the Bachelor of Science in Business and Economics in Marketing program is designed to provide students with a rich blend of theoretical knowledge and practical skills that are essential for success in today’s dynamic marketing landscape. Through hands-on experiences, students engage in real-world projects, collaborate with peers, and utilize state-of-the-art facilities and tools that enhance their learning journey. This experiential learning approach not only prepares students for the workforce but also allows them to build a robust portfolio that showcases their capabilities.

Here are some key components of the experiential learning opportunities available in the BS Marketing program at Lehigh:

- Group Projects: Students frequently work in teams to tackle marketing challenges, simulating real-world scenarios and fostering collaboration skills.
- Internships: The program encourages internships with leading companies, providing students with invaluable industry experience and networking opportunities.
- Digital Marketing Tools: Students gain proficiency in industry-standard software such as Google Analytics, HubSpot, and Adobe Creative Suite, equipping them with essential digital marketing skills.
- Field Trips: The curriculum includes visits to local businesses and marketing agencies, allowing students to observe and learn from professionals in the field.
- Research Laboratories: Access to dedicated research labs enables students to conduct market research and analyze consumer behavior using advanced methodologies.
- Libraries and Resources: The Lehigh University library system offers extensive resources, including databases and journals specific to marketing research, enhancing students' academic work.
- The Baker Institute for Entrepreneurship: This institute provides additional resources and mentorship for students interested in entrepreneurial marketing strategies.

Lehigh University's Bachelor of Science in Business and Economics in Marketing equips students with the skills and knowledge needed to thrive in a dynamic business environment. Graduates often find themselves in exciting roles such as Marketing Manager, Brand Strategist, Digital Marketing Specialist, and Market Research Analyst. The program not only prepares students for immediate employment but also sets a strong foundation for long-term career success:

- University Services: Lehigh offers robust career services, including personalized career coaching, resume workshops, and networking events with industry professionals. The Career Center also hosts job fairs that connect students directly with potential employers.

- Employment Stats and Salary Figures: According to recent data, over 90% of Lehigh marketing graduates secure employment within six months of graduation, with starting salaries averaging around $60,000, depending on the role and industry.

- University–Industry Partnerships: Lehigh has established partnerships with leading companies such as Johnson & Johnson, Google, and PPL Corporation, providing students with internship opportunities and real-world projects that enhance their learning experience.

- Long-term Accreditation Value: The marketing program is accredited by the Association to Advance Collegiate Schools of Business (AACSB), a distinction held by only 5% of business schools worldwide, ensuring that your degree holds significant value in the job market.

- Graduation Outcomes: Alumni of the program have gone on to work for top firms and have reported high levels of job satisfaction, often advancing to leadership positions within a few years of graduation.

Further Academic Progression: After completing the Bachelor of Science in Business and Economics in Marketing, students have the option to further their education through Lehigh's Master of Business Administration (MBA) program, which offers a concentration in Marketing. This advanced degree can enhance career prospects and open doors to higher-level positions in the field. Additionally, students may consider specialized certifications in digital marketing or data analytics to further bolster their expertise and marketability.