1. Lehigh University
  2. Program
  3. Bachelors
  4. BS Marketing

BS Marketing

4 Years On Campus Bachelors Program

Lehigh University

Program Overview

The key to success in any business today is marketing. The entire process of entering markets and creating profitable customers for life is the fundamental challenge for today s marketing manager. More than just advertising and selling, marketing needs to understand the customer s wants and needs, the desired product and its acceptable price, effective promotions, and how to best deliver the product to the customer.

Program Key Stats

$50940 (Annual Cost)



22 %

Eligibility Criteria

3.3
30
68

1400
6.5
79

Additional Information & Requirements

Common Application and Lehigh Questions and Writing Supplement, School Report (including counselor recommendation) and Official High School Transcript, Teacher Recommendation (one), Midyear Report Forms, Test scores: ACT, SAT, IELTS, TOEFL

Career Options

  • Advertising Account Executive
  • Advertising Account Planner
  • Advertising Art Director
  • Advertising Copywriter
  • Digital Marketer
  • Market Researcher
  • Marketing Executive
  • Media Buyer

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