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The 120-credit B.S. in Marketing prepares students for professional careers in a wide variety of marketing functions within business and not-for-profit organizations. Marketing involves the study of new product development, marketing research, analysis of distribution systems, determination of pricing policies, promotion of products and ideas, business relationships, and predictions of consumer behavior.
LIU online or paper application, Common Application, Essay, Letter of recommendation, Official high school transcript; final high school transcript with proof of graduation is required after admission and before classes begin, SAT and/or ACT scores, IELTS/TOEFL scores (international applicants)A broad range of career opportunities are available for students with a degree in marketing including marketing researchproduct managementadvertisingpublic relationscorporate communicationsand salesIn addition to varied professional optionsjobs in marketing often evolve into positions of considerable responsibilitywhich provide excellent preparation for upper management opportunities in all types of organizations
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Long Island University Brooklyn Campus
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