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Our marketing curriculum is based on a customer satisfaction model known as the marketing concept. You will develop skills in critical thinking, quantitative analysis, and oral and written communication. You’ll also learn to apply marketing theory.
Our cutting edge marketing program is designed to prepare you for a career in the following marketing fields:
The bachelor’s degree in marketing is a versatile program in which students learn everything from personal selling and marketing research to advertising and management responsibilities. Interactive clubs, honor societies, and paid internship opportunities enhance your coursework as a marketing student and give you hands-on experience even before graduation.
• Common Application • Official High School Transcripts • WES Evaluation • SAT / ACT (if GPA < 3.0) • Optional Materials: Recommendation Letter, EssayAcademic Progression: MS Marketing, Supply Chain ManagementMarketing ManagerBrand StrategistDigital Marketing SpecialistMarket Research AnalystSocial Media ManagerAdvertising ExecutivePublic Relations SpecialistContent MarketerSEO SpecialistProduct Manager
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McKendree University
