Ever wonder what goes into brand management and how companies successfully connect target audiences with their products or services With Mercer's B.B.A. in Marketing, you can master the skills needed to thrive in a crucial business function for any organization, and set yourself apart as a sought-after marketing strategist who delivers results.

Marketing is a dynamic and fluid field that brings buyers and sellers together through branding, positioning, and communication. Establish a firm foundation in basic marketing principles and build upon them to research customer needs and trends, communicate with potential customers, and provide services that enhance value. Marketers work in a broad spectrum of positions including sales and advertising, research, social media, media planning, and customer relations.