BBA in Marketing

4 Years On Campus Bachelors Program

Midwestern State University

Program Overview

Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders" (AMA 2004). The major activities include identifying customer wants and developing, pricing, communicating, and delivering products that satisfy customer, organization, and stakeholder needs. Marketing is a set of activities used to implement the philosophy of customer, organization, and stakeholder satisfaction.

Program Key Stats

$5665 (Per semester)



Eligibility Criteria

2.7
35
80

1070
6
79

Additional Information & Requirements

Career Options

  • Business Development Executive
  • Accounts & Audit Junior
  • Financial Officer
  • Digital Marketing & Media Assistant
  • Front Line Manager
  • HR Recruiter
  • Customer Service Associate
  • Account Executive and Operations Manager in organisations

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