Bachelor in Marketing Communications

4 Years On Campus Bachelors Program

Northwood University

Program Overview

In marketing, we often refer to the “four Ps”: price, place, promotion, and product. The Marketing Communications degree has a strong focus on the promotion part of the marketing mix.

Our program helps students understand and develop the strategies that are used by companies to reach their target market through various types of communication.

We use interactive, hands-on learning opportunities to help students develop a unified and seamless experience for consumers to interact with the brand. This program Includes all aspects of marketing communication such as advertising, sales promotion, public relations, direct marketing, and social media.

At Northwood University, you’ll start your major classes your freshman year. In fact, all Northwood University Marketing Communications students get to design a marketing communications campaign for an actual company during their first year.

Program Key Stats

$34400 (Annual cost)
$ 30



76 %
No
No

Eligibility Criteria

2.7
35
80

1085
6.0
61

Additional Information & Requirements

Career Options

  • Brand Marketing Manager Content Strategist SEO Specialist Media Relations Coordinator Director of Communications Multimedia Communications Specialist

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