1. Old Dominion University
  2. Program
  3. Bachelors
  4. BA Marketing

BA Marketing

3 Years On Campus Bachelors Program

Old Dominion University

Program Overview

As a marketing major you join one of the most popular majors at ODU and at most universities. Our cutting-edge program teaches students marketing, communication, and analytical knowledge to prepare them for high-demand marketing career opportunities. From building iconic brands to understanding why people buy what they buy, marketing is the exciting interface between companies and their customers and other stakeholders. It builds valuable relationships for companies and makes them more competitive in the marketplace. A career in marketing is often considered one of the best training grounds to rise to the top level of corporations. Students can choose from a general marketing concentration and three distinctive career-oriented concentrations: digital marketing, marketing analytics and research and professional sales.

Program Key Stats

$1032 (Per Credit)
$ 50



83 %

Eligibility Criteria

2.5
27
60

1000
6.5
79

Additional Information & Requirements

Secondary/High School or College/University transcripts along with Diploma or Leaving Certificate, Financial Documentation, Passport identification page, SAT/ACT standardized exams are optional, though highly recommended, English Language requirement: TOEFL IBT: 79, TOEFL Paper-Based: 550, IELTS: 6.5 overall, GRE verbal reasoning: 150, GRE verbal: 480, SAT critical reading: 480, SAT reading test: 26, GCSE or GCE: O level pass in English; CPE: C or higher, PTE Academic Test: 53

Career Options

  • Marketing Managers
  • Market Research Analysts And Marketing Specialists
  • Public Relations Specialists
  • Online Merchants

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