1. Old Dominion University
  2. Program
  3. Bachelors
  4. BA Marketing Analytics and Research

BA Marketing Analytics and Research

3 Years On Campus Bachelors Program

Old Dominion University

Program Overview

The Marketing Analytics and Research concentration produces graduates for fast-growing career opportunities in the field of marketing analytics and is also suitable for students interested in pursuing a marketing-related graduate degree. The critical field of marketing analytics allows marketers to derive deep customer insight and optimize marketing strategy using experimentation and data analytics. Many marketing organizations have become data driven and have shifted their focus to marketing analytics, creating a tremendous need for marketers with both marketing and analytics skills.

Program Key Stats

$1032 (Per Credit)
$ 50



83 %

Eligibility Criteria

2.5
27
60

1000
6.5
79

Additional Information & Requirements

Secondary/High School or College/University transcripts along with Diploma or Leaving Certificate, Financial Documentation, Passport identification page, SAT/ACT standardized exams are optional, though highly recommended, English Language requirement: TOEFL IBT: 79, TOEFL Paper-Based: 550, IELTS: 6.5 overall, GRE verbal reasoning: 150, GRE verbal: 480, SAT critical reading: 480, SAT reading test: 26, GCSE or GCE: O level pass in English; CPE: C or higher, PTE Academic Test: 53

Career Options

  • Market Research Analysts And Marketing Specialists
  • Search Marketing Strategists
  • Marketing Managers
  • Operations Research Analysts

Book Free Session with Our Admission Experts

Admission Experts

Embark on your educational journey with confidence! Our team of admission experts is here to guide you through the process. Book a free session now to receive personalized advice, assistance with applications, and insights into your dream school. Whether you're applying to college, graduate school, or specialized programs, we're here to help you succeed.