1. Rockhurst University
  2. Program
  3. Bachelors
  4. BA Marketing

BA Marketing

4 Years On Campus Bachelors Program

Rockhurst University

Program Overview

The Marketing concentration of the Bachelor of Business Administration (BSBA) at Rockhurst's Helzberg School of Management teaches the most important concepts in marketing -- such as market research, market segmentation and targeting, consumer behavior, the distribution of goods and services, pricing policy, promotion, and communication, as well as marketing management -- while offering students the opportunity to explore specialty areas of interest. In this way, Rockhurst provides a concentration that can be tailored to each student's direct interests and professional goals.

Program Key Stats

$39510 (Annual Fees)



Eligibility Criteria

2.8
33
80

950

Additional Information & Requirements

Counselor's written recommendation, ACT or SAT test scores, English proficiency: TOEFL - Internet based minimum score of 80, or iTEP score of 3.9, Official high school academic credentials

Career Options

  • Account Analyst
  • Associate Account Manager
  • Distribution Manager
  • Internet Marketing

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