1. Rockhurst University
  2. Program
  3. Bachelors
  4. BA Marketing Analytics

BA Marketing Analytics

4 Years On Campus Bachelors Program

Rockhurst University

Program Overview

The Bureau of Labor Statistics reports the career outlook for market research analysts is projected to grow 23% from 2016 to 2026, much faster than the average for all occupations. Employment growth is driven by increased use of data and market research across all industries, cementing analytics as one of the strongest trends in marketing today. The marketing analytics concentration of the Bachelor of Business Administration (BSBA) at Rockhurst's Helzberg School of Management combines marketing and analytics into this new and crucial area in the marketing field.

Program Key Stats

$39510 (Annual Fees)



Eligibility Criteria

2.8
33
80

950

Additional Information & Requirements

Counselor's written recommendation, ACT or SAT test scores, English proficiency: TOEFL - Internet based minimum score of 80, or iTEP score of 3.9, Official high school academic credentials

Career Options

  • Account Analyst
  • Associate Account Manager
  • Distribution Manager
  • Internet Marketing

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