1. Shorter University
  2. Program
  3. Bachelors
  4. BBA Marketing

BBA Marketing

4 Years On Campus Bachelors Program

Shorter University

Program Overview

Students who enroll in the Bachelor of Business Administration in Marketing degree will learn to identify and assess the consumer and industrial market needs, develop marketing strategies to meet those needs through primary and secondary marketing research, and create advertising campaigns. Marketing is an essential part of any business plan in all organizations. The program provides a curriculum with a strong business emphasis, experienced faculty who bring a wealth of first-hand know-how to the class, coursework that combines both theory and practice with an emphasis on the practical skills, and opportunities for internships to provide students with hands-on experience in the field.

Program Key Stats

$22310 (Annual cost)



61 %

Eligibility Criteria

2.5
24
55

900
5
61

Additional Information & Requirements

Grade 12 / High School , SAT: 450 critical reading / 450 math, ACT: 19, TOEFL: ibt 61/ cbt 173 / pbt 500, or IELTS: 5, PTE: 44, iTEP: 3.0-3.4 , A Cambridge English Scale score of at least 160 , official transcripts from the student s high school and college

Career Options

  • Marketing executive
  • Associate- Market Research
  • Market Research Intern
  • Brand Promotions
  • Marketing and Sales Executive

Book Free Session with Our Admission Experts

Admission Experts

Embark on your educational journey with confidence! Our team of admission experts is here to guide you through the process. Book a free session now to receive personalized advice, assistance with applications, and insights into your dream school. Whether you're applying to college, graduate school, or specialized programs, we're here to help you succeed.