BBA Marketing

With a degree in Marketing, you'll learn the fundamentals of promoting a message or product --- and you'll get an edge by focusing on the industry's shift to digital.Get a solid foundation in business principles and take courses that focus on marketing research and analytics, e-commerce and social media marketing. Your courses will teach you the practical skills employers are looking for: content creation, conversion rate optimization, social media marketing and data analysis. These skills translate directly to the requirements of marketing jobs --- you'll even take on projects like creating a social media marketing plan for a real-life client, and creating and implementing a marketing plan for a company or nonprofit.