Bs marketing in State university of new york college at old westbury

The Marketing degree offers a path to exciting careers in our ever expanding marketplace with attention to ethically positioning goods and services for domestic and international markets. It explores marketing as a sustainable means of conceiving, pricing, distributing, acquiring and consuming goods and services in an increasingly competitive global economy. The emphasis is on managing and improving customer relationships by focusing on customer needs and developing products that satisfy these needs and provide superior value. The learning trajectory covers product development, branding and advertising, marketing research, logistics, and sales promotion using traditional and new media in campaigns coordinated around integrated marketing communications (IMC).

High school transcripts, SAT or ACT scores, one letter of recommendation

Marketing head, journalists, not-for- profits or NGOs positions, government and policy positions, cultural institutions head.

15th Mar