1. State University of New York College at Old Westbury
  2. Program
  3. Bachelors
  4. BS Marketing

BS Marketing

4 Years On Campus Bachelors Program

State University of New York College at Old Westbury

Program Overview

The Marketing degree offers a path to exciting careers in our ever expanding marketplace with attention to ethically positioning goods and services for domestic and international markets. It explores marketing as a sustainable means of conceiving, pricing, distributing, acquiring and consuming goods and services in an increasingly competitive global economy. The emphasis is on managing and improving customer relationships by focusing on customer needs and developing products that satisfy these needs and provide superior value. The learning trajectory covers product development, branding and advertising, marketing research, logistics, and sales promotion using traditional and new media in campaigns coordinated around integrated marketing communications (IMC).

Program Key Stats

$16980 (Annual Fees)



92 %

Eligibility Criteria

2.8
35
80

1000
6
61

Additional Information & Requirements

High school transcripts, SAT or ACT scores, one letter of recommendation

Career Options

  • Marketing head
  • journalists
  • not-for- profits or NGOs positions
  • government and policy positions
  • cultural institutions head

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