1. The University of Akron
  2. Program
  3. Bachelors
  4. BBA in Marketing Management

BBA in Marketing Management

4 Years On Campus Bachelors Program

The University of Akron

Program Overview

The Marketing Management major at the College of Business Administration (CBA) helps students develop skills so they can create committed customers through product development, branding, customer service, distribution, pricing, and promotion. The curriculum addresses topics like buyer behavior, marketing research, marketing and sales analytics, brand management, and more, as well as a special emphasis on sound decision-making based on customer, competitor and market information.

Program Key Stats

$29320 (Annual Fee)



Eligibility Criteria

2.5
33
80

1160
6.5
79

Additional Information & Requirements

Official high school transcripts, ACT and SAT test scores, English Lanhuage profeciency (minimum score of 71 for TOEFL and 6.0 for IELTS)

Career Options

  • Advertising Manager
  • Brand Manager
  • Media Buyer
  • Meeting
  • Convention and Event Planners

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