BS Marketing

4 Years On Campus Bachelors Program

University of Alabama

Program Overview

Marketing is primarily concerned with two main concepts: the identification and assessment of consumer and industrial market needs and the development of marketing programs to satisfy those needs. Marketing personnel in profit and nonprofit organizations analyze markets and industries to define new opportunities and refine existing opportunities.

Program Key Stats

$32540 (Annual cost)



53 %

Eligibility Criteria

3
33
82

1060
6
79

Additional Information & Requirements

Career Options

  • Sales Representative
  • Management Developer
  • International Shipping Specialist
  • Corporate Logistic Manager

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