1. University of Georgia
  2. Program
  3. Bachelors
  4. Marketing BBA

Marketing BBA

4 Years On Campus Bachelors Program

University of Georgia

Program Overview

The Marketing major at UGA is future-oriented. Students take courses in consumer behavior, marketing research and strategy, sales management, analytics, digital marketing, social media, promotion, advertising, and many others to gain an understanding of the analytical methods and research procedures used in identifying and solving marketing problems in the ever-changing marketing world. Two areas of emphasis are available: Professional Selling and Digital Marketing. Coursework is bolstered by the student organization Pi Sigma Epsilon which offers business contacts, leadership experience, and social interaction

Program Key Stats

$32549 (Annual cost)



54 %

Eligibility Criteria

3.4
37
85

1359
7
100

Additional Information & Requirements

International Application for Undergraduate Admission, High School Transcripts (secondary school), College Transcripts from each institution attended during high school, Test scores: SAT, ACT, TOEFL score of at least 213 on the computer-based exam, or a 550 paper based score, or an 80 on the internet based, A band score of 6.5 in IELTS, Letter of Recommendation from a teacher or guidance counselor, a School/Counselor Evaluation Letter.

Career Options

  • Marketing
  • Accounting information systems
  • Auditing/assurance services
  • Budget analysis
  • Cost accounting
  • Forensic/investigative accounting
  • Internal auditing
  • International accounting
  • Taxation

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