Bachelor in Business in Marketing

4 Years On Campus Bachelors Program

University of Hartford

Program Overview

The Barney School offers a major in Marketing for students aspiring to leadership positions in the private, public and non-profit sectors. The marketing specialization includes courses in Principles of Marketing, Consumer Behavior, Marketing Research, and upper-level courses in areas such as Marketing Communications, Retailing, and Sales Management. The curriculum is integrated through a capstone course in Marketing Strategy.

Program Key Stats

$43914 (Annu


64 %

Eligibility Criteria

BCC - CCC
2 - 2.4
18 - 22
55 - 60

1070 - 1110
6
75

Additional Information & Requirements

Career Options

  • SR
  • Marketing Executive
  • Assistant Marketing Manager
  • Content Specialist
  • Marketing Head

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