BS Marketing

Marketing encompasses business activities related to connecting consumers with goods. It includes the study of the consumer and how to use data to create business insights. In turn, this helps companies better target those consumers. You'll also learn how to manage customer relationships.

Classroom experiences focus on current marketing practices, including digital marketing and branding. They include in real-world examples and hands-on experience. You’ll gain skills in teamwork, analytical reasoning, and oral and written communication.