1. University of Iowa
  2. Program
  3. Bachelors
  4. BBA Marketing

BBA Marketing

4 Years On Campus Bachelors Program

University of Iowa

Program Overview

Marketing is vital to the success of countless products, services, social programs, education, and political and social ideas. As a marketing student, you will acquire an understanding of marketing's business, social, and economic roles. You'll study communication and human behavior as well as statistical analysis, computational methods, and market decision making.

Program Key Stats

$43500 (Annual cost)



84 %

Eligibility Criteria

3.1
37
80

1230
6.5
80

Additional Information & Requirements

Academic records, Typical SAT scores (combined critical reading and math)- 1060-1267, ACT Composite 23-28, Average GPA 3.64, TOEFL: IBT-80, PBT-530, IELTS-6.5, PTE-53

Career Options

  • The Bachelor of Business Administration (BBA) program in marketing will prepare you for a position in sales
  • market research
  • retailing
  • purchasing
  • or advertising
  • With experience in one or more of these areas
  • graduates also will find opportunities in areas such as marketing management
  • marketing analysis
  • and consulting

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