1. University of Massachusetts Lowell
  2. Program
  3. Bachelors
  4. BS Marketing in Business Administration

BS Marketing in Business Administration

4 Years On Campus Bachelors Program

University of Massachusetts Lowell

Program Overview

The intense competition of the global marketplace means that marketers must translate the voice of the customer in a way that enables companies to accurately target the needs of very diverse groups of customers, and translate these needs into valuable goods and services. The marketing concentration will give you exposure to all aspects of the field, including: identifying customer needs, and developing products, services and programs that will satisfy them. Moreover it will give you the tools and techniques that can make the difference between success and failure for a business, public agency or nonprofit organization.

Program Key Stats

$31865 (Annual cost)



57 %

Eligibility Criteria

3
32
80

1280
6.5
80

Additional Information & Requirements

Completed Common Application or UMass Lowell Application, High-school Transcript, Personal Essay, Letter of Recommendation, Test scores: ACT, SAT, IELTS, TOEFL

Career Options

  • Marketing research
  • Public relations
  • Product management
  • Business
  • Public agency or Nonprofit organization

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