BBA in Marketing

4 Years On Campus Bachelors Program

University of Mississippi

Program Overview

Curricula of the School of Business Administration are designed both for those who plan to operate their own businesses and for those who plan to occupy responsible positions in business organizations. The marketing curriculum provides instruction in basic principles, major functions, and principal institutions of marketing. It emphasizes skills needed in advertising, retailing, sales management, marketing research, product management, distribution management, and related areas.

Program Key Stats

$27254 (Annual cost)



78 %

Eligibility Criteria

2.8
32
80

1115
6
79

Additional Information & Requirements

Career Options

  • Marketing
  • Accounting advising services
  • Advertising
  • Banking
  • Brand/product management
  • Business development and management
  • Economic advising
  • Real Estate
  • Sales
  • Statistical analysis and research

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