Marketers help the firm discover and utilize new technological and market opportuni es. Their motivation is tocreate strong brands and loyal customers in the ever-shi,ing competitive landscape. This is possible throughthe efforts of marketers to identify the customers with needs the firm is best positioned to meet. Marketersensure the firm is offering customers well-designed products and services at just the right price and makes theproducts available through the right distribution channels, while promo ng product offerings throughinnovative, informative, and persuasive communications.
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