BA/BS in Marketing

4 Years On Campus Bachelors Program

Wayne State University

Program Overview

Marketing is about strategy and the ability to distribute ideas, goods and services to satisfy the needs of the public. Through the Mike Ilitch School of Business at Wayne State University, students learn the process of pricing, product planning, distribution and promotion to meet the goals of any given organization. Career opportunities in marketing include, but are not limited to advertising, public relations, product planning, sales, research and marketing management.

Program Key Stats

$29473.46 (Annual Fee)



Eligibility Criteria

2.8
30
70

1120
6.5
79

Additional Information & Requirements

Career Options

  • Account manager
  • Advertising manager
  • Brand manager
  • Copywriter

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