BS Business in Marketing Communication or Advertising

4 Years On Campus Bachelors Program

Western New England University

Program Overview

New technology is helping marketers to distribute their messages in more targeted ways. Through interactive marketing, relationship marketing, video information systems, and the application of new technology streams, marketers can reach consumers worldwide like never before. A strong foundation in marketing strategy and the development of promotional concepts gained through the Marketing Communication/Advertising major can prepare you to make the most of marketing channels available today and those that have yet to be imagined.

Program Key Stats

$36804 (Annual cost)
Rolling


80 %

Eligibility Criteria

2.5
33
80

1200
6
79

Additional Information & Requirements

Career Options

  • Digital marketing
  • Social media management
  • Public relations
  • Market research

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