Bachelor of Science in Strategic Communication

4 Years On Campus Bachelors Program

Morgan State University

Program Overview

The Bachelor in Strategic Communication at Morgan State University is designed for students who are passionate about shaping messages and influencing audiences through effective communication strategies. This program equips students with the skills needed to thrive in various fields, including public relations, marketing, and media, making it an excellent fit for those looking to make a significant impact in the communication landscape.

Curriculum Structure:

In the first year, students will lay a solid foundation in communication principles through courses such as "Introduction to Communication" and "Media Literacy." These classes introduce essential concepts and critical thinking skills, preparing students for more advanced studies in the field.

During the second year, the curriculum becomes more specialized with courses like "Public Relations Principles" and "Digital Communication." Here, students delve into the strategies and tools used in modern communication, gaining hands-on experience in crafting messages for diverse platforms and audiences.

In the third year, students will explore advanced topics through courses such as "Strategic Communication Campaigns" and "Crisis Communication." This stage emphasizes practical application, allowing students to develop and implement communication strategies while addressing real-world challenges.

In the final year, students will focus on capstone projects and internships, taking courses like "Communication Research Methods" and "Ethics in Communication." This culmination of their studies enables students to apply their knowledge in professional settings, preparing them for successful careers in strategic communication.

Focus Areas: Public Relations, Digital Media, Crisis Communication, Campaign Strategy

Learning Outcomes: Effective message creation, Audience analysis, Strategic planning, Ethical communication practices

Professional Alignment (Accreditation): The program is accredited by the Accrediting Council on Education in Journalism and Mass Communications (ACEJMC), ensuring a high standard of education.

Reputation (Employability Rankings): Morgan State University consistently ranks well in employability, with a strong focus on preparing students for the workforce, as highlighted in the QS Graduate Employability Rankings.

Experiential Learning (Research, Projects, Internships etc.)

At Morgan State University, the Bachelor in Strategic Communication program is designed to provide students with hands-on experiences that are essential for success in the dynamic field of communication. Students engage in practical learning through various projects, internships, and access to state-of-the-art facilities and tools that prepare them for real-world challenges. The program emphasizes collaboration, creativity, and critical thinking, ensuring that graduates are well-equipped to thrive in their careers.

Here are some key aspects of experiential learning within the Strategic Communication program:

- Internships: Students have the opportunity to participate in internships with local businesses, non-profits, and media organizations, allowing them to apply classroom knowledge in professional settings.
- Group Projects: Collaborative projects are a core component of the curriculum, fostering teamwork and communication skills as students work together to develop strategic communication plans.
- Digital Tools: The program provides access to industry-standard software such as Adobe Creative Suite, which includes tools for graphic design, video editing, and digital marketing.
- Field Trips: Students often engage in field trips to media outlets, advertising agencies, and public relations firms, offering insights into the industry and networking opportunities.
- Research Laboratories: The university features dedicated spaces for research and media production, where students can experiment with new communication technologies and strategies.
- Libraries and Resources: The Earl S. Richardson Library offers extensive resources, including databases, journals, and books specifically related to communication studies.
- Communication Institute: The university hosts the Center for the Study of Communication and the Public Interest, which provides additional resources and opportunities for students to engage in research and community outreach.

Progression & Future Opportunities

Choosing to pursue a Bachelor in Strategic Communication at Morgan State University opens the door to a variety of exciting career opportunities. Graduates from this program often find themselves in roles such as Public Relations Specialist, Marketing Coordinator, Social Media Manager, and Corporate Communications Officer. The skills and knowledge gained through this degree prepare students to thrive in a dynamic job market:

- University Services: Morgan State offers dedicated career services, including resume workshops, interview preparation, and networking events that connect students with industry professionals.
- Employment Stats and Salary Figures: According to recent data, graduates in communication fields have a strong employment rate, with many securing positions shortly after graduation. The average starting salary for graduates in strategic communication is competitive, often ranging from $45,000 to $60,000 annually.
- University–Industry Partnerships: Morgan State has established partnerships with local businesses and organizations, providing students with internship opportunities and real-world experience that enhances their employability.
- Long-term Accreditation Value: The program is accredited by the Accrediting Council on Education in Journalism and Mass Communications (ACEJMC), ensuring that the education you receive meets high standards and is recognized by employers.
- Graduation Outcomes: The program boasts a high graduation rate, with many students successfully transitioning into their chosen careers or pursuing further education.

Further Academic Progression: After completing the Bachelor in Strategic Communication, students have the option to further their studies by pursuing a Master’s degree in areas such as Communication, Public Relations, or Marketing. This advanced education can lead to higher-level positions and increased earning potential, allowing graduates to specialize in their fields and enhance their career prospects.