4 Years On Campus Bachelors Program
The BS in Computer Science + Advertising at UIUC merges computational expertise with advertising strategy to prepare students for a fast-evolving, data-driven advertising world. Students gain an understanding of how digital ads are created, targeted, analyzed, and optimized using modern computing tools and analytics.
Leverages the power of data, algorithms, and media planning to optimize digital campaigns
Prepares graduates for careers in ad tech, digital marketing, and data analytics
Access to research mentorship, industry showcases, and advertising studios
University Recognition & Accreditations:
Computer Science at UIUC is ranked among the top 5 CS programs in the U.S.
The Department of Advertising is internationally recognized for its innovative curriculum and industry engagement
STEM-designated interdisciplinary program
Course Overview:
Year 1: Computer Science Orientation, Intro to Computer Science I, Calculus I, Writing and Research, Intro to Computer Science II, Discrete Structures, Calculus II, Advertising and Brand Strategy, General Education Electives
Year 2: Data Structures, Software Design Lab, Linear Algebra with Computational, Advertising Research Methods, Intro to Computer Systems, Prob & Stat for Computer Sci, Consumer Insight, General Education Electives
Year 3: Intro to Models of Comp, Principles of Marketing, Content Creation, Microeconomic Principles, Innovations in Advertising, Tech and Advertising, Macroeconomic Principles, Anthropology in a Changing World, General Education Electives
Year 4: CS Tech Elective, ADV ELECTIVE, Computational Advertising, CS Tech Elective, General Education Electives, Free Electives
High-impact research projects across media and computing
Access to 800+ student organizations including media and CS-focused groups
Advertising labs and creative studios for campaign development
CS + X career fairs, internships, and tech-marketing showcases
Dedicated career services and resume support from both colleges
Ideal foundation for graduate study in data science, CS, media, or digital marketing
High employability in tech startups, digital agencies, and Fortune 500 ad teams
Program fosters hybrid careers that bridge tech, creativity, and analytics
Alumni work at firms like Google, Meta, Ogilvy, Adobe, and Wieden+Kennedy
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