BS Computer Science and Advertising

4 Years On Campus Bachelors Program

University of Illinois Urbana Champaign

Program Overview

The BS in Computer Science + Advertising at UIUC merges computational expertise with advertising strategy to prepare students for a fast-evolving, data-driven advertising world. Students gain an understanding of how digital ads are created, targeted, analyzed, and optimized using modern computing tools and analytics.

  • Leverages the power of data, algorithms, and media planning to optimize digital campaigns

  • Prepares graduates for careers in ad tech, digital marketing, and data analytics

  • Access to research mentorship, industry showcases, and advertising studios

University Recognition & Accreditations:

  • Computer Science at UIUC is ranked among the top 5 CS programs in the U.S.

  • The Department of Advertising is internationally recognized for its innovative curriculum and industry engagement

  • STEM-designated interdisciplinary program

Course Overview:

  • Year 1: Computer Science Orientation, Intro to Computer Science I, Calculus I, Writing and Research, Intro to Computer Science II, Discrete Structures, Calculus II, Advertising and Brand Strategy, General Education Electives

  • Year 2: Data Structures, Software Design Lab, Linear Algebra with Computational, Advertising Research Methods, Intro to Computer Systems, Prob & Stat for Computer Sci, Consumer Insight, General Education Electives

  • Year 3: Intro to Models of Comp, Principles of Marketing, Content Creation, Microeconomic Principles, Innovations in Advertising, Tech and Advertising, Macroeconomic Principles, Anthropology in a Changing World, General Education Electives

  • Year 4: CS Tech Elective, ADV ELECTIVE, Computational Advertising, CS Tech Elective, General Education Electives, Free Electives

Experiential Learning (Research, Projects, Internships etc.)

  • High-impact research projects across media and computing

  • Access to 800+ student organizations including media and CS-focused groups

  • Advertising labs and creative studios for campaign development

  • CS + X career fairs, internships, and tech-marketing showcases

  • Dedicated career services and resume support from both colleges

Progression & Future Opportunities

  • Ideal foundation for graduate study in data science, CS, media, or digital marketing

  • High employability in tech startups, digital agencies, and Fortune 500 ad teams

  • Program fosters hybrid careers that bridge tech, creativity, and analytics

  • Alumni work at firms like Google, Meta, Ogilvy, Adobe, and Wieden+Kennedy

Program Key Stats

$44,688
$ 75
Aug Intake : 5th Jan


60 %
No
Yes

Eligibility Criteria

AAA - A*A*A
3.5 - 4.0
38 - 42
90 - 95

1340 - 1530
28 - 34
6.5
79

Additional Information & Requirements

Career Options

  • Computer Program Developer
  • Data Analyst
  • Programmatic Trader
  • Digital Media Buyer
  • Public Relations Director
  • Software Engineer
  • Web Designer
  • Marketing Coordinator

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