BA Sports Marketing

4 Years On Campus Bachelors Program

Duquesne University

Program Overview

Ports Marketing is the business side of sports. It encompasses planning, implementing and controlling marketing activities as they relate to athletic teams, venues and related products and services. It also includes the marketing of non-athletic products through an association with sports. Sports marketing has a role in a range of industries including sporting good manufacturers, sporting goods retailers, tourism, broadcast media and even facility construction, so sports marketing professionals need a healthy understanding and appreciation of both athletics and business.With a strong sports history and some of the best present-day teams, Pittsburgh is the ideal location in which to earn a degree in sports marketing.

Program Key Stats

$46654 (Annual cost)



74 %

Eligibility Criteria

2.8
37
87

1125
6.5
80

Additional Information & Requirements

Career Options

  • Sport Marketing Coordinator

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