B.S Digital Media Communications

Digital media refers to technology or content that s consumed or encrypted through a machine-readable platform. While the term digital encompasses anything with numeral digits, the term media refers to a method of transmitting information. Therefore, digital media can be defined as information shared through a digital device or screen. Essentially, it s any form of media that relies on an electronic device for its creation, distribution, view, and storage. Digital media has made it easier for both companies and individuals to share, access, and modify information. For example, if a company prints an advertisement in the newspaper, they can t make modifications once the paper has gone to press. If it purchased an online ad, however, it can contact its advertising department and have them pull the ad, make the necessary changes, and republish. Therefore, digital media has given companies greater control over their marketing efforts.