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Entertainment has become the dominant experience of consumers in a celebrity-driven culture. Technological innovations, including the Internet, social networking and mobile devices, have disrupted the entertainment industry - film, music and TV. Social media have enabled consumers to become co-producers and changed the business models of the entertainment industry. Students will examine these issues and develop skills and perspectives to evaluate marketing approaches in the entertainment industry.
Official high school transcripts, Official SAT or ACT test results , International students must submit proof of English proficiency (TOEFL, IELTS or PTE): Minimum TOEFL score of 213 computer-based; 550 paper-based; or 79 internet-based. Minimum IELTS score: 6.5. Minimum Pearsons (PTE Academic) score: 58. Completion of ELS 126Marketing headjournalistsnot-for- profits or NGOs positionsgovernment and policy positionscultural institutions head
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California Lutheran University
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