BA in Media Studies

4 Years On Campus Bachelors Program

Mercer University

Program Overview

The BA in Media Studies at Mercer University is designed for students passionate about understanding the dynamic world of media and its impact on society. This program is perfect for those who want to explore various media forms, develop critical thinking skills, and prepare for a career in a rapidly evolving industry.

Curriculum Structure:

In the first year, students will lay a solid foundation in media theory and practice. Courses such as "Introduction to Media Studies" and "Media Writing" will help students understand the fundamental concepts of media communication and develop essential writing skills for various platforms.

During the second year, students delve deeper into the practical aspects of media production and analysis. Courses like "Digital Media Production" and "Media Ethics" will equip students with hands-on experience in creating media content while also addressing the ethical considerations that come with media practices.

In the third year, students will focus on specialized topics and advanced media studies. Courses such as "Media and Society" and "Visual Communication" will encourage students to critically analyze the role of media in shaping public perception and to explore the visual elements that enhance storytelling.

In the final year, students will synthesize their learning through a capstone project and advanced electives. Courses like "Media Research Methods" and "Global Media" will prepare students for real-world challenges, allowing them to conduct research and understand media's global context.

Focus Areas: Digital Media Production, Media Ethics, Visual Communication, Media Research

Learning Outcomes: Critical analysis of media texts, proficiency in media production techniques, understanding of media's societal impact, ethical media practices

Professional Alignment (Accreditation): The program is accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC), ensuring a high standard of education.

Reputation (Employability Rankings): Mercer University consistently ranks highly in employability, with graduates well-prepared for careers in various media fields, as reflected in national rankings by QS and other reputable sources.

Experiential Learning (Research, Projects, Internships etc.)

At Mercer University, the BA in Media Studies program is designed to provide students with hands-on experiences that are essential for success in the dynamic field of media. Students have access to state-of-the-art facilities and cutting-edge tools that enhance their learning and prepare them for real-world challenges. The program emphasizes practical skills through various projects, internships, and collaborative opportunities, ensuring that graduates are well-equipped to enter the workforce.

Here are some key aspects of experiential learning in the Media Studies program at Mercer:

- Digital Media Lab: Equipped with the latest software for video editing, graphic design, and audio production, allowing students to create professional-quality media projects.
- Internship Opportunities: Students can gain valuable experience through internships with local media outlets, advertising agencies, and production companies, providing a direct link to the industry.
- Group Projects: Collaborative assignments encourage teamwork and creativity, simulating real-world media production environments.
- Field Trips: Students have the chance to visit media organizations, attend industry conferences, and participate in workshops, broadening their understanding of the media landscape.
- Research Facilities: Access to dedicated research labs and resources for media analysis, enabling students to conduct in-depth studies and projects.
- Libraries and Resources: Mercer’s libraries offer extensive collections of media-related materials, including databases, journals, and archives that support academic research.
- Media Production Studio: A fully equipped studio for filming and broadcasting, where students can practice their skills in a professional setting.

These experiential learning opportunities not only enhance your education but also build a strong portfolio that will impress future employers. If you're ready to take the next step in your media career, consider applying to Mercer University’s BA in Media Studies program.

Progression & Future Opportunities

Choosing to pursue a BA in Media Studies at Mercer University opens the door to a variety of exciting career paths. Graduates from this program often find themselves in roles such as Media Planner, Content Strategist, Public Relations Specialist, and Digital Marketing Manager. With a strong foundation in media theory and practical skills, you’ll be well-prepared to thrive in the dynamic media landscape.

Here’s how Mercer supports your journey toward a successful career:

- Career Services: Mercer’s dedicated Career Services team offers personalized career counseling, resume workshops, and interview preparation to help you stand out in the job market.
- Employment Statistics: Over 90% of Mercer graduates secure employment or continue their education within six months of graduation, with average starting salaries around $50,000.
- University–Industry Partnerships: Mercer has established partnerships with local media companies and organizations, providing students with internship opportunities and real-world experience that enhances employability.
- Accreditation: The BA in Media Studies is accredited by the Southern Association of Colleges and Schools, ensuring that your degree holds long-term value in the job market.
- Graduation Outcomes: Alumni have gone on to work for reputable companies such as CNN, The Coca-Cola Company, and various advertising agencies, showcasing the program's effectiveness in preparing students for successful careers.

Further Academic Progression: After completing your BA in Media Studies, you can choose to further your education by pursuing a Master’s degree in fields such as Communication, Media Studies, or Public Relations. This advanced study can deepen your expertise and open even more doors in academia or specialized areas of the media industry. Additionally, Mercer offers various graduate programs that can complement your undergraduate studies, allowing you to tailor your educational journey to your career aspirations.

Embarking on this path at Mercer University not only equips you with essential skills but also connects you with a network of professionals and resources that can propel your career forward.