BA Communication

4 Years On Campus Bachelors Program

Meredith College

Program Overview

The BA in Communication at Meredith College is designed for students who are passionate about storytelling, media, and the art of effective communication. This program offers a dynamic blend of theoretical knowledge and practical skills, preparing graduates for diverse careers in fields such as public relations, journalism, and digital media.

Curriculum Structure

In the first year, students will lay a solid foundation in communication principles through courses like "Introduction to Communication" and "Media Literacy." These classes introduce essential concepts and critical thinking skills, allowing students to explore various communication mediums and their impact on society.

During the second year, students delve deeper into specialized topics with courses such as "Interpersonal Communication" and "Public Speaking." This year emphasizes the development of personal communication skills and the ability to engage effectively with diverse audiences, enhancing both confidence and competence in public discourse.

In the third year, students can choose from advanced courses like "Communication Theory" and "Digital Media Production." This stage encourages students to analyze complex communication models and gain hands-on experience in creating digital content, preparing them for the fast-evolving media landscape.

In the final year, students focus on real-world applications through courses such as "Strategic Communication" and "Capstone Project in Communication." This culminates in a comprehensive project that showcases their skills and knowledge, ensuring they are ready to enter the workforce with a strong portfolio and practical experience.

Focus Areas: Public Relations, Digital Media, Journalism, Interpersonal Communication

Learning Outcomes: Critical thinking, effective communication, media literacy, strategic planning, and digital content creation

Professional Alignment (Accreditation): The program is accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC), ensuring a high standard of education.

Reputation (Employability Rankings): Meredith College consistently ranks highly in employability, with graduates finding success in various communication roles, supported by strong alumni networks and career services.

Experiential Learning (Research, Projects, Internships etc.)

At Meredith College, the BA in Communication program is designed to provide students with hands-on experiences that translate classroom learning into real-world skills. Students have access to state-of-the-art facilities and tools that enhance their educational journey, ensuring they are well-prepared for careers in various communication fields. The program emphasizes experiential learning through a variety of opportunities, allowing students to engage in practical projects, collaborate with peers, and gain valuable insights from industry professionals.

Here are some key aspects of experiential learning in the BA Communication program at Meredith College:

- Internships: Students are encouraged to participate in internships with local businesses, non-profits, and media organizations, providing them with practical experience and networking opportunities.
- Group Projects: Collaborative projects are a staple of the curriculum, allowing students to work together to solve real communication challenges and develop teamwork skills.
- Digital Tools: Students gain proficiency in industry-standard software such as Adobe Creative Suite, which includes tools for graphic design, video editing, and web development.
- Field Trips: The program includes field trips to media outlets, communication agencies, and other relevant organizations, giving students a behind-the-scenes look at the industry.
- Research Laboratories: Students have access to dedicated spaces for research and media production, where they can experiment with new ideas and technologies.
- Communication Labs: The college features specialized labs equipped with the latest technology for video production, audio recording, and digital storytelling.
- Libraries and Resources: The extensive library system at Meredith College provides access to a wealth of resources, including databases, journals, and books relevant to communication studies.
- Guest Speakers and Workshops: The program regularly hosts industry professionals for guest lectures and workshops, offering students insights into current trends and practices in communication.

These experiential learning opportunities not only enhance students' academic experience but also prepare them for successful careers in communication.

Progression & Future Opportunities

Choosing to pursue a BA in Communication at Meredith College opens the door to a variety of exciting career paths. Graduates from this program often find themselves in roles such as Public Relations Specialist, Marketing Coordinator, and Social Media Manager, equipped with the skills to thrive in dynamic communication environments. The program not only prepares you for immediate employment but also lays a strong foundation for future growth in the field:

- University Services: Meredith College offers dedicated career services, including resume workshops, interview preparation, and networking events that connect students with industry professionals.
- Employment Stats and Salary Figures: According to recent data, over 90% of our communication graduates secure employment within six months of graduation, with starting salaries averaging around $45,000.
- University–Industry Partnerships: Our strong partnerships with local businesses and organizations, such as the North Carolina Public Relations Society and various marketing firms, provide students with internship opportunities and real-world experience.
- Long-term Accreditation Value: The BA in Communication is accredited by the Accrediting Council on Education in Journalism and Mass Communications (ACEJMC), ensuring that your degree meets high educational standards recognized by employers.
- Graduation Outcomes: Graduates have gone on to work for reputable companies like Duke Energy, Blue Cross Blue Shield, and various non-profits, showcasing the versatility and demand for our alumni.

Further Academic Progression: After completing your BA in Communication, you can choose to further your studies by pursuing a Master’s degree in Communication, Public Relations, or Marketing. Additionally, Meredith College offers graduate programs that can enhance your expertise and open even more doors in your career. Whether you aim for advanced roles in your field or wish to specialize further, the opportunities for continued education are abundant and accessible.