Bachelors in Communication and Media

4 Years On Campus Bachelors Program

Seattle University

Program Overview

The Bachelor of Arts in Communication and Media at Seattle University is designed for students who are passionate about storytelling, media production, and the impact of communication in society. This program offers a dynamic blend of theoretical knowledge and practical skills, preparing students for diverse careers in media, public relations, and digital communication.

Curriculum Structure

In the first year, students will lay a solid foundation in communication principles through courses like "Introduction to Communication" and "Media Literacy." These classes introduce essential concepts and critical thinking skills, allowing students to explore the role of media in shaping public perception and culture.

During the second year, students delve deeper into specialized topics with courses such as "Interpersonal Communication" and "Digital Media Production." This year emphasizes hands-on experience, where students engage in projects that enhance their technical skills and understanding of audience engagement across various platforms.

In the third year, students focus on advanced communication strategies through courses like "Public Relations Principles" and "Media Ethics." This stage encourages students to critically analyze media messages and develop effective communication campaigns, preparing them for real-world challenges in the industry.

In the final year, students synthesize their learning with capstone projects and courses such as "Communication Research Methods" and "Strategic Communication." This year is pivotal for students to showcase their skills, engage with industry professionals, and prepare for their transition into the workforce.

Focus Areas: Media Production, Public Relations, Digital Communication, Interpersonal Communication

Learning Outcomes: Critical Thinking, Media Literacy, Strategic Communication Skills, Ethical Decision-Making

Professional Alignment (Accreditation): The program is accredited by the Northwest Commission on Colleges and Universities (NWCCU), ensuring a high standard of education.

Reputation (Employability Rankings): Seattle University consistently ranks highly in employability, with recent statistics showing that 90% of graduates find employment within six months of graduation, according to the QS Graduate Employability Rankings.

Experiential Learning (Research, Projects, Internships etc.)

At Seattle University, the Bachelor of Arts in Communication and Media program is designed to provide students with hands-on experiences that prepare them for the dynamic world of media and communication. Students engage in practical learning through various projects, internships, and access to state-of-the-art facilities and tools. This experiential learning approach not only enhances theoretical knowledge but also equips students with the skills needed to thrive in their careers.

Here are some key aspects of the experiential learning opportunities available in the Communication and Media program:

- Media Production Facilities: Students have access to fully equipped media production studios, including video and audio recording equipment, editing suites, and green screen technology.

- Digital Tools: The program incorporates industry-standard software such as Adobe Creative Suite (Photoshop, Premiere Pro, After Effects) and Final Cut Pro, allowing students to create professional-quality media projects.

- Group Projects: Collaborative projects are a core component of the curriculum, encouraging teamwork and communication skills as students work together to produce content.

- Internships: The program emphasizes real-world experience, with opportunities for internships at local media organizations, advertising agencies, and non-profits, helping students build valuable professional networks.

- Field Trips: Students often participate in field trips to media companies, film festivals, and communication conferences, providing insights into industry practices and trends.

- Research Laboratories: The university offers dedicated spaces for research in communication and media, where students can explore topics of interest and contribute to ongoing projects.

- Libraries and Resources: The Lemieux Library and McGoldrick Learning Commons provide extensive resources, including access to databases, archives, and media collections that support student research and projects.

- Communication and Media Institute: This institute offers additional workshops, guest lectures, and networking events, connecting students with industry professionals and enhancing their learning experience.

These experiential learning opportunities are designed to ensure that graduates are not only knowledgeable but also equipped with the practical skills necessary to succeed in the fast-paced communication and media landscape.

I encourage you to consider how these experiences can shape your future in the field of communication and media!

Progression & Future Opportunities

Choosing to pursue a Bachelor’s in Communication and Media at Seattle University opens the door to a variety of exciting career paths. Graduates from this program often find themselves in roles such as Public Relations Specialist, Social Media Manager, and Content Strategist, equipped with the skills to thrive in today’s dynamic media landscape. The program not only prepares you for immediate employment but also sets a strong foundation for long-term career success:

- University Services: Seattle University offers dedicated career services, including resume workshops, interview preparation, and networking events with industry professionals, ensuring you are well-prepared for the job market.
- Employment Stats and Salary Figures: According to recent data, over 90% of graduates from the Communication and Media program secure employment within six months of graduation, with starting salaries averaging around $50,000.
- University–Industry Partnerships: The program boasts partnerships with local media outlets, advertising agencies, and tech companies, providing students with internship opportunities and real-world experience that enhances their learning.
- Long-term Accreditation Value: Seattle University is accredited by the Northwest Commission on Colleges and Universities, ensuring that your degree holds value and recognition in the job market.
- Graduation Outcomes: Alumni have gone on to work for prestigious organizations such as Amazon, Microsoft, and various non-profits, showcasing the program's strong reputation and the success of its graduates.

Further Academic Progression: After completing your Bachelor’s in Communication and Media, you may choose to further your education by pursuing a Master’s degree in Communication, Media Studies, or even an MBA with a focus on marketing. This advanced study can deepen your expertise and open even more doors in your career, allowing you to specialize in areas such as digital media, strategic communication, or organizational communication. Seattle University also offers various graduate programs that can help you build on your undergraduate experience and enhance your professional qualifications.

Embarking on this academic journey at Seattle University not only equips you with essential skills but also connects you with a vibrant community and a wealth of opportunities for your future.