1. Texas State University San Marcos
  2. Program
  3. Bachelors
  4. BA Mass Communication

BA Mass Communication

4 Years On Campus Bachelors Program

Texas State University San Marcos

Program Overview

Mass communication is the study of communicating with the masses, but is also about storytelling with strategy and purpose. The study of mass communication is centered around how messages persuade and affect the behavior and opinion of the person or people receiving the content. The Mass Communication sequence will help you develop research methods and analysis skills that can be applied to a number of different fields, including law, academia, and the professional sector. Our alumni are leaders and innovators in their fields.

Program Key Stats

$19200 (Annual Fees)


71 %

Eligibility Criteria

2.8
37
80

1020
6.5
78

Additional Information & Requirements

Career Options

  • Marketing head
  • journalists
  • not-for- profits or NGOs positions
  • government and policy positions
  • cultural institutions head

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