Bachelor of Science (B.S.) Major in Electronic Media

A Mass Communication major lays the groundwork for understanding the foundations and major principles of mass media and can lead to a mass media career and beyond. Students apply basic concepts learned in the major to any communication path they follow. If you are pursuing a career in a traditional media field such as advertising, public relations, or journalism, you can apply your understanding of media learned in the sequence to a wide range of work. Students have launched careers as free-lance videographers, musicians, wedding planners, doctors, designers, information specialists, research analysts, writers, editors, community affairs, as leaders in the non-profit sector, and in corporate and institutional media (producing visual, audio, written, and multimedia materials for training and instruction, internal and external communications, sales, and public relations).