BS Digital Media Innovation and Mass Communication Sports Concentration

4 Years On Campus Bachelors Program

Texas State University San Marcos

Program Overview

The digital media landscape has undergone unprecedented change over the past decade due to the emergence of the Internet, Web, mobile technologies and social media. Mass audiences have given way to communication ecosystems where parties both consume and produce, and media strategy includes ways to engage audiences, analyze data and propose new models for generating revenue. New devices are changing the location of content consumption and creation in our highly visual, always-on, always-connected world.

Program Key Stats

$19200 (Annual Fees)



71 %

Eligibility Criteria

2.8
37
80

1020
6.5
78

Additional Information & Requirements

Career Options

  • Marketing head
  • journalists
  • not-for- profits or NGOs positions
  • government and policy positions
  • cultural institutions head

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