BA Expanded Media

4 Years On Campus Bachelors Program

University of Kansas

Program Overview

The BA in Expanded Media at the University of Kansas is an innovative program designed for students passionate about exploring the intersection of technology, art, and communication. This program is perfect for creative individuals who want to develop their skills in various media formats, including digital storytelling, video production, and interactive design.

Curriculum Structure

In the first year, students will lay a solid foundation in media studies with courses like "Introduction to Media Arts" and "Digital Media Fundamentals." These classes introduce essential concepts and tools, allowing students to explore various media forms and develop basic technical skills.

During the second year, students dive deeper into the creative process with courses such as "Video Production" and "Interactive Media Design." Here, they will learn advanced techniques in storytelling and production, gaining hands-on experience that prepares them for real-world projects and collaborations.

In the third year, the focus shifts to specialized skills and critical thinking with courses like "Advanced Digital Media" and "Media Theory." Students will engage in more complex projects, honing their ability to analyze media critically while developing their unique artistic voice.

In the final year, students will complete a capstone project, showcasing their skills and knowledge through a comprehensive portfolio. Courses such as "Professional Practices in Media" and "Media Capstone" will prepare them for the industry, emphasizing the importance of networking and professional development.

Focus Areas: Digital storytelling, video production, interactive design, media theory, and professional practices.

Learning Outcomes: Students will develop technical proficiency in various media tools, critical thinking skills, and a strong understanding of media's role in society, preparing them for diverse career paths.

Professional Alignment (Accreditation): The program is accredited by the National Association of Schools of Art and Design (NASAD), ensuring a high standard of education and industry relevance.

Reputation (Employability Rankings): The University of Kansas consistently ranks highly in employability, with recent statistics showing that over 90% of graduates find employment within six months of graduation, according to QS rankings.

For more information about the BA in Expanded Media, please visit the official program page: [University of Kansas BA Expanded Media](https://arts.ku.edu/expanded-media).

Experiential Learning (Research, Projects, Internships etc.)

At the University of Kansas, the BA in Expanded Media program is designed to immerse students in hands-on experiences that cultivate practical skills essential for success in the ever-evolving media landscape. Students have access to state-of-the-art facilities and cutting-edge tools that enhance their learning and creativity. The program emphasizes collaboration and real-world application, ensuring that graduates are well-prepared for their careers.

Here are some key aspects of experiential learning within the BA Expanded Media program:

- Digital Media Labs: Students work in dedicated labs equipped with the latest software and hardware for video production, graphic design, and interactive media.
- Group Projects: Collaborative projects are a core component, allowing students to work together on real-world assignments that mirror industry practices.
- Internship Opportunities: The program encourages internships with local media companies, providing students with valuable industry experience and networking opportunities.
- Field Trips: Students participate in field trips to media organizations and events, gaining insights into the industry and making professional connections.
- Research Facilities: Access to specialized research labs enables students to explore innovative media practices and technologies.
- Libraries and Resources: The university’s libraries offer extensive collections of media resources, including databases, journals, and archives that support student research and projects.
- Collaboration with Institutes: Students can engage with various institutes on campus that focus on media studies, providing additional resources and expertise.

These experiential learning opportunities not only enhance your education but also prepare you for a successful career in the media industry. For more information on the facilities available to you as a student in the BA Expanded Media program, check out the full list here: [Facilities List](https://www.ku.edu/facilities).

Embarking on this journey at the University of Kansas means you’ll be equipped with the skills and experiences that employers are looking for. I encourage you to apply and take the next step toward your future in expanded media!

Progression & Future Opportunities

The BA in Expanded Media at the University of Kansas prepares students for a dynamic career in the ever-evolving media landscape. Graduates often find themselves in exciting roles such as Multimedia Artist, Digital Content Producer, and Social Media Manager. With a strong foundation in both creative and technical skills, students are well-equipped to thrive in various industries:

- University Services for Employment: The KU Career Center offers personalized career counseling, resume workshops, and job search resources tailored to media students. Additionally, the Media and Communication department hosts networking events and guest speaker sessions with industry professionals.

- Employment Stats and Salary Figures: According to recent data, graduates from the Expanded Media program have a high employment rate, with over 85% securing jobs within six months of graduation. The average starting salary for graduates in media-related fields is around $50,000, with potential for growth as experience increases.

- University–Industry Partnerships: KU has established partnerships with local and national media companies, providing students with internship opportunities and real-world experience. Collaborations with organizations like the Kansas City Film Office and local advertising agencies enhance students' learning and networking prospects.

- Long-term Accreditation Value: The program is accredited by the National Association of Schools of Art and Design (NASAD), ensuring that the curriculum meets high standards of quality and relevance in the field.

- Graduation Outcomes: Alumni of the program have gone on to work for prestigious companies such as NBC, Adobe, and various digital marketing firms, showcasing the program's effectiveness in preparing students for successful careers.

Further Academic Progression: After completing the BA in Expanded Media, students have the option to further their studies by pursuing a Master’s degree in areas such as Media Studies, Digital Communication, or even an MBA with a focus on Marketing. This advanced education can open doors to higher-level positions and specialized roles within the media industry, allowing graduates to deepen their expertise and enhance their career prospects.

Choosing the BA in Expanded Media at the University of Kansas is not just about earning a degree; it's about launching a successful career in a field that is constantly growing and evolving.