BA Advertising and Public Relations

What do employers look for in college graduates Countless studies tell us they want new hires that use logic and reason to solve problems. They want employees who can communicate well and work effectively in groups. And they want graduates with broad knowledge of their field and relevant work experience gained from internships or part-time jobs. The Advertising and Public Relations program prepares students with the knowledge for entry-level advertising, public relations and marketing positions. Writing, analysis, and research skills are developed across the full range of coursework. Our students produce portfolio-level work for local clients in our campaigns classes and by participating in national competitions sponsored by the American Advertising Federation and the Public Relations Student Society of America.