1. Roosevelt University
  2. Program
  3. Bachelors
  4. Bachelors in Integrated Marketing Communications

Bachelors in Integrated Marketing Communications

4 Years On Campus Bachelors Program

Roosevelt University

Program Overview

Integrated Marketing Communications (IMC) is the term for the broad field that includes advertising, public relations, direct marketing, sales promotion and numerous other forms of professional persuasive communications activities. Through course work and a required professional internship in the field, students are prepared for entry-level work in any area of this broad field, including agencies, organizations and companies in advertising, public relations and marketing.

Program Key Stats

$29832 (Annual cost)



72 %

Eligibility Criteria

2.8
35
80

1170
6.5
80

Additional Information & Requirements

Complete Online Application, Official Transcripts, Foreign Credential Evaluation, Test scores: ACT, SAT, IELTS, TOEFL, Photocopy of Passport Information Page, Evidence of Funds, Affidavit of Support Form.

Career Options

  • Communication analyst
  • Communication coach
  • Communication specialist
  • Content manager
  • Human resources
  • Leadership skills developer

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