1. Western New England University
  2. Program
  3. Bachelors
  4. BS Business in Marketing Communication or Advertising

BS Business in Marketing Communication or Advertising

4 Years On Campus Bachelors Program

Western New England University

Program Overview

Everywhere you look, marketers are searching for new and innovative ways to communicate with their target audiences. The dynamic media landscape is changing at an alarming rate, and new opportunities exist for marketers to connect with their consumers. Interactive advertisements, social media marketing tactics, and digital marketing messages apply new technologies that are able to quickly reach consumers worldwide like never before. Students majoring in Marketing Communication/Advertising will receive a strong foundation in integrated marketing communication strategy. In this major, you will also apply what you have learned by creating promotional campaigns for real business clients.

Program Key Stats

$39924 (Annual cost)
Rolling


80 %

Eligibility Criteria

2.5
33
80

1200
6
79

Additional Information & Requirements

A secondary certification or passed an appropriate external exam, official secondary school transcript(s) accompanied by an English translation of the document(s) as well as an official transcript of the in-progress grades when available, An Affidavit of Support form, A recommendation from a guidance counselor or teacher, Bant Statement, Test scores: TOEFL ibT of 79, IELTS of 6, PTE of 53, SAT of Crit. Reading of 450, ACT of Verbal Score of 18.

Career Options

  • Marketing Communication Managers
  • Digital Marketing Specialists
  • Advertising Sales Representatives
  • Event Managers
  • Brand Ambassadors

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