BA Public Relations and Strategic Communication

Students majoring in public relations and strategic communication master the art and science of relating to diverse publics using a variety of media and communication strategies and vehicles. Students are prepared to work in public relations with a focus on message construction and image management, bridging organizations and their public audiences. An emphasis will be placed on leadership and organizational communication. Students will develop critical thinking, research, and audience analysis skills that are necessary for any organization. Students will be prepared to execute successful public relations campaigns for any organization or sector including industry, government, education, and healthcare.