Bachelor of Communication and Media - Bachelor of Business

4 Years On Campus Dual-bachelors Program

University of Wollongong

Program Overview

This double degree at the University of Wollongong combines communication and media expertise with strong business knowledge, preparing you for roles in marketing, corporate communication, and digital media. It suits students who want to understand how communication supports business strategy while learning to plan campaigns, manage brands, and create content for organisations.

Curriculum Structure

Year 1 (Foundations in Communication and Business)
In the first year, you build core knowledge through subjects such as Foundations of Communication and Media, Media Industries and Audiences, and introductory business studies. You develop skills in media literacy, communication writing, and an understanding of how organisations operate in business environments.

Year 2 (Developing Media Production and Business Knowledge)
In the second year, learning becomes more applied with subjects like Digital Media Practices and Communication Research alongside business-focused learning in marketing, management, and economics. You begin producing communication content while understanding how businesses make strategic decisions.

Year 3 (Strategic Communication and Business Specialisation)
During the third year, you move into advanced subjects such as Strategic Communication and campaign planning while continuing your chosen business major. This stage focuses on integrating media skills with business strategy, brand communication, and audience engagement.

Final Years (Integration and Professional Preparation)
In the final stage, you complete higher-level electives and applied projects that combine communication and business knowledge. You develop expertise in areas such as marketing communication, digital media strategy, and organisational communication, preparing for corporate and media careers.

Focus Areas

Marketing communication and advertising, digital and social media, journalism, screen media production, visual communication design, management, marketing, economics, international business

Learning Outcomes

Strong communication and media production skills, ability to plan and manage marketing campaigns, understanding of business strategy, digital content creation skills, teamwork and project management, readiness for corporate communication roles

Professional Alignment (Accreditation)

The Bachelor of Business component is internationally recognised through AACSB accreditation, supporting professional credibility and global career opportunities in business and communication fields.

Reputation (Employability & Academic Value)

This double degree combines communication and business expertise, helping graduates develop skills in campaign planning, media relations, brand communication, and strategic decision-making valued by employers.

Experiential Learning (Research, Projects, Internships etc.)

This double degree focuses on hands-on learning where you apply communication and business concepts to real-world scenarios. At the University of Wollongong, students gain practical experience through media production projects, campaign planning, and collaborative business assignments. You’ll create digital content, develop marketing strategies, and work with professional tools in facilities designed to mirror industry environments:

Access to television and video production studios for filming, editing, and multimedia storytelling
Radio and podcast studios for audio production and communication projects
Digital media and design labs for content creation, visual communication, and branding work
Group-based campaign projects combining marketing strategy with media production
Practical assignments focused on advertising, brand communication, and audience engagement
Opportunities to develop integrated marketing and communication campaigns
Use of industry-standard digital tools for media editing, design, and content production
Portfolio development through communication and business-focused projects
Access to business learning spaces supporting teamwork, presentations, and strategy planning
University libraries and digital databases for market research, communication analysis, and business case studies

These experiences help you graduate with both creative media skills and business-ready knowledge, preparing you for roles in marketing, corporate communication, and digital media.

Progression & Future Opportunities

Graduates of this double degree are prepared for careers that combine communication expertise with strong business understanding. You may pursue roles such as marketing coordinator, media strategist, public relations officer, or digital content manager across corporate organisations, agencies, and media companies. The blend of communication and business knowledge helps you work confidently in brand management, campaign planning, and corporate communication environments.

UOW supports your career development through practical learning and employability services:

Access to UOW Careers and Employability services including career consultations, resume workshops, interview coaching, and job search support
Portfolio-based assessments and campaign projects that demonstrate skills to potential employers
Industry-relevant learning focused on marketing communication, brand strategy, and media planning
AACSB-accredited business component providing internationally recognised business education value
Broad graduate outcomes across marketing agencies, corporate communication teams, media organisations, and business environments

Graduates typically begin in roles such as marketing assistant, communications coordinator, digital content creator, or PR assistant, with opportunities to progress into senior marketing, strategy, and management positions.

Further Academic Progression:
After completing this program, students can continue into postgraduate study such as a Master of Business Administration, Master of Marketing, Master of Communication, Master of Media and Creative Practice, or research pathways including Honours and PhD programs.